Welcome to the Jal Dennis Group

Jal Dennis spent seven years as a financial advisor at Edward Jones before deciding to go independent. In 2008, he opened Jal Dennis Group, an investment services firm in Wylie, Texas, serving individuals and small business owners with disciplined portfolio management. Jal retired in 2020 and handed the firm to his son, Trace, who leads today by the same ideals.

Trace Dennis is a U.S. Marine veteran with a background in accounting. He joined the firm in 2014, working alongside his father while earning his FINRA licenses and the Chartered Market Technician (CMT) designation, a credential focused on reading market behavior and managing risk through changing conditions. 

Jal Dennis Group serves individuals, families, and small business owners who want a real relationship with the person managing their portfolio. We're based in North Texas, but that relationship doesn't stop at the state line. We work with clients in Texas and 42 other states, many of whom moved away or were referred to us from out of state and chose to continue working with us.

            250M+¹                                       18²                               55+³ 

      We service $250,000,000+ of client assets                                 Years in business                               Cumulative years of industry experience

We are a small but experienced team, dedicated to providing you with an exceptional level of service. Across our office we have over 55 cumulative years within the financial services industry, spanning multiple market cycles, this experience shapes every recommendation we make. Because we're independent, our recommendations start with your situation rather than a corporate product list. In our advisory relationships, we serve as fiduciaries, held to a standard that requires us to place your interests first. 

Independent does not mean unsupported. Securities are offered through LPL Financial, which provides custody, research, technology, and supervisory oversight.

• A fiduciary standard of care in our advisory relationships.
• Costs disclosed up front.
• Every step explained in plain language.
• Our honest assessment, including when it isn't what you hoped for.
• Accessibilty to your advisory team. 

1. We service more than $250,000,000 of client assets, consisting of $75,000,000+ in advisory assets and $175,000,000+ in brokerage assets as of 09/10/2026.
2. Jal Dennis Group has been in operation since 2008.
3. Reflects more than 55 cumulative years of FINRA registration across personnel within our office as of 09/10/2026, per BrokerCheck.

Securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC